Privacy Policy

Last Updated: October 11, 2026

Welcome to 醴陳 (“we,” “us,” or “our”). We respect your privacy and are committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, https://citrusritual.com/, purchase our products, contact us, or otherwise interact with our online store.

Our website is operated by 香港醴陳文化有限公司, a company registered in Hong Kong.

By using our website, you acknowledge that you have been provided with this Privacy Policy. Where required by applicable law, we will request your consent for specific data processing activities.

1. Information We Collect

We may collect the following categories of personal information:

Personal and Contact Information

  • Full name
  • Email address
  • Telephone number
  • Billing and shipping addresses

Order and Transaction Information

  • Products purchased
  • Order details and purchase history
  • Order amounts and transaction records
  • Payment status and transaction identifiers
  • Shipping, delivery, and return information

Website and Technical Information

  • IP address
  • Browser type and device information
  • Operating system
  • Pages visited and interactions with our website
  • Cookies and similar technologies

Information You Provide Voluntarily

We may also collect information you provide when contacting customer support, submitting an inquiry, creating an account, leaving a product review, or subscribing to marketing communications, where these features are available.

2. How We Use Your Information

We use personal information for legitimate business purposes, including:

  • Processing and fulfilling customer orders
  • Confirming payments and managing transactions
  • Arranging shipping and delivery
  • Handling returns, refunds, and customer inquiries
  • Providing customer service and order updates
  • Maintaining website functionality and security
  • Preventing fraudulent or unauthorized transactions
  • Improving our products, website, and customer experience
  • Sending promotional communications where permitted by law
  • Complying with applicable legal and regulatory obligations

Where required by law, we rely on an appropriate legal basis, such as performing a contract, complying with a legal obligation, obtaining consent, or pursuing legitimate business interests.

3. Payments and Transaction Security

Payments made through our website are processed using the payment methods and third-party payment service providers available at checkout.

Depending on the payment services enabled, these providers may collect and process payment information, including billing information and payment card details, in accordance with their own privacy and security policies.

We may receive payment confirmations, transaction identifiers, limited payment details, and information necessary to manage orders, refunds, and disputes.

We take reasonable measures to protect transaction-related information and work with payment service providers that apply appropriate security standards.

Please refer to the privacy policies of the payment providers displayed during checkout for further details about their handling of payment information.

4. Shipping and Order Fulfillment

To deliver your purchases, we may share necessary order information with shipping carriers, fulfillment partners, and third-party logistics providers.

This may include:

  • Recipient name
  • Delivery address
  • Contact details
  • Ordered products and quantities
  • Tracking and delivery information

We share this information only as reasonably necessary to process, ship, track, and deliver orders, handle delivery issues, and manage returns.

5. Cookies and Website Analytics

Our website may use cookies and similar technologies to maintain functionality, remember customer preferences, support shopping carts, improve security, and understand how visitors interact with our website.

These technologies may include:

Essential Cookies

Necessary for functions such as shopping carts, checkout, login sessions, and website security.

Analytics Cookies

Used, where enabled, to understand website traffic, visitor interactions, and performance.

Marketing Cookies

Used, where enabled and permitted, to support advertising measurement or personalized marketing activities.

You can manage or disable certain cookies through your browser settings. Disabling essential cookies may affect shopping cart functionality, checkout, or other website features.

Where required by applicable law, we will provide additional cookie information, consent choices, or opt-out mechanisms.

6. Email Communications and Marketing

We may send transactional emails related to your orders, including purchase confirmations, shipping updates, delivery notifications, and customer service communications.

If you choose to subscribe to our promotional emails, we may send information about new products, special offers, and brand updates, subject to applicable marketing laws.

You can unsubscribe from promotional emails using the unsubscribe link included in those messages or by contacting us at citrusritual@gmail.com.

Unsubscribing from promotional emails will not prevent us from sending necessary order-related or service communications.

7. Sharing Your Information

We may disclose personal information to trusted third parties when reasonably necessary to operate our business.

These may include:

  • Payment processing providers
  • Shipping carriers and fulfillment partners
  • Website hosting and technical service providers
  • Website analytics and security providers
  • Customer service and email service providers
  • Professional advisers and regulatory authorities, where necessary

We may also disclose information when required by applicable law, to respond to lawful requests, to protect our rights or customers, or in connection with a legitimate business transfer.

We do not disclose personal information to third parties for their independent marketing purposes without an appropriate legal basis.

Certain cookie-based advertising or analytics disclosures may be treated as a “sale” or “sharing” under some U.S. privacy laws. Where such laws apply, we will provide the required notices and choices.

8. International Data Transfers

Our business is registered in Hong Kong and may serve customers in the United States.

Personal information may be processed in Hong Kong, the United States, or other locations where our authorized service providers operate.

Where required by applicable law, we take appropriate measures to protect personal information transferred across borders.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, maintaining business records, handling disputes, preventing fraud, and meeting legal or regulatory obligations.

Retention periods may vary depending on the type of information and applicable requirements.

When personal information is no longer required, we take reasonable steps to delete, anonymize, or securely dispose of it.

10. Data Security

We use reasonable technical and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.

These measures may include secure website connections, access controls, software maintenance, and the security protections offered by our service providers.

However, no online system or method of electronic transmission can be guaranteed to be completely secure.

11. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of certain personal information
  • Object to or restrict certain processing activities
  • Withdraw consent where processing is based on consent
  • Request information about how your personal information is used or disclosed
  • Exercise applicable rights relating to certain advertising or data-sharing practices

These rights may be subject to legal exceptions, including requirements to retain transaction and business records.

To submit a privacy-related request, please email citrusritual@gmail.com.

We may request reasonable information to verify your identity before responding to certain requests.

We will respond within the timeframes required by applicable law.

12. Children’s Privacy

Our website and products are not specifically directed toward children under the age of 16.

We do not knowingly collect personal information from children under 16 without any consent required by applicable law.

If you believe a child has provided personal information to us improperly, please contact us so that we can review the matter and take appropriate action.

13. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, content, or security of websites operated by third parties.

We encourage you to review their respective privacy policies before providing personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business operations, website features, service providers, or applicable laws.

Any updated version will be posted on this page with a revised “Last Updated” date.

Where required by law, we will provide additional notice or request consent before making material changes to how personal information is processed.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of personal information, please contact us:

Business Name: 香港醴陳文化有限公司

Brand: 醴陳

Website: https://citrusritual.com/

Customer Service & Privacy Contact: citrusritual@gmail.com

We will make reasonable efforts to respond to privacy-related inquiries in a timely and appropriate manner.